Lego Minecraft

Art Direction, Graphic Design, Motion Design, 3D, Social Design

I was thrilled when I received the creative brief to craft assets for a new short called THINK LIKE A MINECRAFTER, BUILD LIKE A MINECRAFTER. The catch was, I had to adhere to the Minecraft Brand Guidelines. It proved to be a challenging yet incredibly enjoyable project. Working with Voxels to transition 2D into dynamic 3D designs was an absolute blast.

  • Art direct designs, tailored to captivate Gen Z and introduce them to the world of Lego and Minecraft. This project gave me free reign to both design and art direct the show, all while adhering to the Minecraft Brand Guidelines to create a compelling show pack.

  • ↳Design & Art Direction: Logo, Title, Lower 3rds, End Cards, Social Design, Frames, and Backgrounds

  • ↳Illustrator, Photoshop, After Effects, Media Encoder, & C4D/Redshift

Promotional graphic for LEGO Minecraft game with the title "Think Like a Minecrafter, Build Like a Minecrafter" in pixelated text, featuring a green background with small pixel art accents.
Color palette featuring shades of green, black, grey, white, and text demonstrating color codes and font styles.
A display of different font styles and sizes, including Minecraft Ten v2, Minecraft Seven v2, Cera Pro Compact, Knockout HTF70, with sample text for each font on a green and white background.
Green background with pixelated 3D cubes and white text in the center that reads "THANK YOU".
100 Thieves
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