BROTHER

Graphic Design, Illustrations, Presentations, Ui Design, Motion Design, Art Direction

Shortly after a small startup birthed Brother, I became part of the team and played a pivotal role in its transformation into a widely beloved show on Snapchat. Brother not only gained immense popularity but also garnered a global fan base. We were pioneers in employing interactive editions and effective calls-to-action on the Snapchat platform. From crafting how-to guides to delving into dating, educational content, and exploring various entertaining and interactive subjects, we captured the attention of audiences spanning from Gen-Z to Millennials and beyond.

Black circular logo with the word 'BROTHER' and clock-like markings.

  • Generate daily Brother content snaps. Using weekly analytics to ensure that each edition is distinctive in both tone and subject matter while staying aligned with the brand's identity.

    Collaborate closely with the Analytics team, Creative Director, Writers, and Producers to craft engaging editions.

  • ↳Art Direction + Design: Branding, presentations, guides, animation, basic VFX and sound design, and illustrations.

  • ↳Illustrator, Photoshop, Indesign, After Effects, Premier Pro, C4D/Redshift, Google Suite

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